Simply Measured

Research on Twitter Users Who Follow Brands

Do your followers really love your brand?

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The fact that someone is following your brand doesn't mean they prefer you over the competition. Our analysis of nearly a million Twitter users finds significant overlap of top brand audiences, often between direct competitors. Are your followers also following your competitors?

Download this brand follower study to learn:

  • How Twitter users following top brands behave
  • Why you should care about audience overlap with your competitors
  • The importance of audience analysis for understanding your followers

...and more. Fill out the form to download the study!