One of the biggest social marketing mistakes you can make is not defining what success looks like up front. Without clear and established goals, you run the risk of creating confusion and misalignment down the road.

Download this guide to discover:

  • A 3-step plan for setting and communicating objectives, goals and KPIs
  • How to align social media strategy with broader business objectives
  • A Social Media Metrics Map that connects goals and objectives to the buyer's journey

…and more. Fill out the form to download the guide!