Learn from Nate Elliott, former VP and Principal Analyst for Forrester Research, why social marketing practitioners are wasting their time on meaningless results, and what to do about it. This whitepaper offers an in-depth look at how social marketers currently measure success, and what they need to do to shift focus and generate true business results.
Download the whitepaper to learn:
- What your key metrics should be
- How to avoid focusing on engagement as a primary metric
- How to use data to optimize your social marketing activities