We know social is much more than just brand awareness. Social impacts every point of the marketing funnel. But how do you track social’s influence through every stage of the buyer journey? You need full-funnel analytics. This guide explains what you need to track and analyze social throughout the entire funnel.
Download the guide to learn how to:
- Listen to social conversations
- Analyze your social performance and your competitors
- Track how people are sharing your content
- Measure conversions from your social efforts
...and much more!